The Nature Conservancy and advertising agency Africa have released this incredible video. And you will never guess what it promotes.
No, it doesn’t advertise a car wash. It promotes a dusty car and how to take pride in it! Apparently the severe droughts cause water shortage in the country. Therefore the environmental campaign encourages to save water. #NaoChoveNaoLavo (NoRainNoWashing) campaign raises awareness about it by using a sexy human being – it seems to be the only way to make people think.
Watch the video and share your impressions with us.
Credits
Agency: Africa
Client: The Nature Conservancy Brasil
Creative Team: Sergio Gordilho
Creative Team: Estefanio Holtz
Creative Team: Marcos Almirante
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Agency Producers: Rodrigo Ferrari
Agency Producers: Patricia Melito
Agency Producers: Mariana Hermeto
Client Services: Celina Esteves
Client Services: Ricardo Kalef
Client Services: Luiza Bovino
Media: Luiz Fernando Vieira
Media: Rodrigo Famelli
Media: Cristiane Petrucci
Media: Gustavo Campos
Institutional Relations: Rosi Ferreira
Production Company: Fat Bastards
Executive Producer: Andre Pinho
Executive Producer: Fernando Carvalho
Director: Alaska
DOP: Daniel Belinky
Editor: Henrique Danieletto